The Sportmanship Group

Strong brands are our driving force

With a business strategy to sell, market and distribute strong, well-known quality brands, Sportmanship was established in 1985 by two enthusiasts – Christer “Creder” Johansson and Mats Månsson. With new co-owners Martin Rydell, Fredrik Lewrén and the 6th Swedish National Pension Fund, the company culture lives on just as strongly today.